Catenya McHenry is a 20+ year award-winning journalist and marketing and communications professional, experienced in immersive media training, storytelling, journalism, broadcast news, writing, content creation, public & media relations, strategic marketing, television and film production and entrepreneurship. Hire her to help you elevate your story.
From building strategic marketing and communications campaigns to understanding how to leverage your content and effectively communicate with various audiences. –$250 an hour (2 hr. min)
Long and short form stories, press releases, press advisories or compiling media lists and distribution- See some examples of Catenya’s work below. Email for pricing here.
Catenya developed and authored an exclusive media training curriculum drawn from years of front line experience as an investigative journalist and anchor in top 20 television markets. Her experience is extensive on both sides of the camera as a PR and marketing CEO who’s owned and operated two PR and marketing firms. She has provided successful training for a number of executives in non-profit organizations, and small businesses to Fortune 500 companies and higher education institutions.
Media interviews can be an effective earned opportunity for local, regional, national, and international exposure, but they can also be daunting and intimidating. Her training has not only helped companies hone in on their mission and message — improving cohesive and clear communication of their story, but her curriculum has also produced more confident and poised communicators, transforming them into sought-after experts in their field. –$1500 per person (10 person. min)
Who Should Attend
- Deliver clear and succinct messages that will build confidence and expand your skill set.
- Tactics to control your voice more effectively when speaking under pressure as well as techniques for dealing with unexpected and challenging questions.
Explore strategies for staying on message, and learn how to articulate sound bites — positioning you as a reputable company ambassador and go-to expert.
- Tips to satisfy media inquiries and identify what is newsworthy to maximize media and public relations opportunities
- Elements of a successful interview and how to effectively prepare for them
- Is it ever off the record?
- Study and evaluate media mistakes
- Why body language is important and awareness of negative and positive gestures
- How to prepare your message and how to effectively communicate it
- What to do when the media shows up
- How to prepare visual and informational elements they may need to tell their stories What kinds of stories they’re interested in
- How to garner media interest and how to get them to cover your events/stories
- How much information is too much
- How to maintain a positive public image — even in a crisis
- When is a press release necessary?
…much more
